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Your influencer media kit is one of your most important assets if you’re serious about building a career on social media.

Why? Your influencer media kit is like a business card, CV, and portfolio all in one. It contains all of the information needed to convince a brand that is looking for influencer partners, to work with you.

Learn how to create your own influencer media kit and what you should include – and to get you started, we’ll even provide you with a free template for you to use!

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Create your own influencer media kit using our easy to edit Canva template. Join our mailing list to get your free influencer media kit template!
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Don’t make the common mistake of thinking that a one size fits all approach will work.

Just as no two CV’s are the same, your media kit should be personalised to reflect your individual goals, achievements, and style.

If you are an Instagram influencer seeking brand partnerships, the goal and content of your media kit will be very different from that of a fashion designer looking to get your lookbook featured in magazines, a musician promoting a new album, or an organisation promoting an upcoming event.

Even though the terms media kit, press kit, EPK and sponsorship proposal are sometimes used interchangeably, they are not the same.

The first step in creating your media kit is getting clear on who your media kit will be sent to. Consider what you are hoping to achieve. For example, are you seeking brand partnerships, press, or event sponsorships? When you understanding the purpose of your media kit, you can put ourselves in the shoes of the brand and start to think about what they would need to see to believe you can increase awareness of their brand awareness and generate more sales.

Depending on the industry you belong to, a press kit, EPK, or sponsorship proposal may be more effective at helping you accomplish your goals. Although these terms are sometimes used interchangeably, they are not the same. Choosing the wrong document type might prevent you from conveying the kind of information businesses need in order to trust your ability to deliver results.

Do I need a media kit, press kit, or sponsorship proposal?

Media kits are typically used by social media influencers and bloggers to land brand sponsors and advertisers. The influencer media kit is a lot like a resume; it lets brands know who you are and gives you a chance to sell yourself and show that your followers fit within their target audience. A good influencer kit presents your brand in an attractive format, highlights your achievements, and makes a great impression on people looking to collaborate.

Press kits (sometimes called an EPK or an electronic press kitsare used by musicians, authors, and businesses to promote a product, album, or book launchIn addition to providing basic information about your brand, the ultimate goal of a press kit is to get you coverage on blogs, print publications, or online magazinesMedia kits are primarily about selling your brand as a promotion tool. Whereas a press kit is used to sell a positive story about your brand. As they often include press releases, sample interviews, fact sheets, and images, they are generally much longer than media kits as they are designed to make it as easy as possible for journalists to write about your product.

Sponsorship proposals are typically used by event organisers, nonprofits, and conferences to reach and secure sponsors and advertisers. As with a media kit, sponsorship proposals should demonstrate how your audience is likely to be a customer of your target sponsor and how sponsoring your event will increase their exposure.

Leverage your following and start making money as an influencer.

1. Key info about you

First, tell the brand who you are and what you do. Talk about what makes you different, what you stand for, what you are passionate about and why you’re a person of influence. This is a great place to show off your personality and establish an instant connection with a brand that closely matches your own brand and audience. Consider this your elevator pitch, think about what you could tell someone in a quick elevator ride that would help them decide if they want to learn more about you.

When you are creating a media kit respect the recipient’s time by keeping it clear and to the point. Brands and agencies receive hundreds of emails a day. To stand out from the crowd you have to find a smart way to visually convey a lot of information about yourself in the shortest possible time.

This is the key information brands want to know about you:
  • Your age, gender, and relationship status
  • What are you interested in or what your content is about
  • Your niche and any unique selling points
  • What you do for a living
  • What country you’re located in
  • The types of photos or videos that typically receive the most engagement

2. Your follower count

If this is your first media kit, you might be asking yourself, do I even have enough followers to consider myself an influencer? Before you panic and run for the hills, remember that most campaigns aren’t run with influencers who have huge followings. While size is important, many brands are realising the benefit of using smaller influencers with dedicated, engaged and loyal fans.

This is the key information brands want to know about you:
  • Number of followers on each social platform
  • Total number of followers
  • Number of subscribers on your mailing list

3. Audience demographics

For brands and marketers, audience demographics is one of, if not the most important section of your media kit. To make the partnership mutually beneficial, brands need to collaborate with influencers whose followers fit within their target audience. For example, if you’re under 30 years old and do not use rich, anti-aging products, then it’s unlikely your audience is 45+ year old women. Under those circumstances it’s not enough for a brand to like your content or think your audience is the right size if you don’t hold any influence over their target audience.

To help brands understand your audience better, here is some of the info they will be really interested in knowing:
  • The age range of your audience
  • Are most in a relationship or single?
  • Do they have children?
  • How many are female/male/nonbinary/intersex?
  • What do they do for a living?
  • What are their interests?
  • Where is the majority of your audience is located?

4. Good design

Your media kit is an extension of your personal brand. The design and presentation of your media kit is a big part of what will sell brands interested in collaborating. Make it visually appealing and make sure that it matches your brand aesthetic.

If graphic design isn’t your strong suit, there are templates you can use to create your media kit or you can consider hiring a graphic designer to make it for you.

Here are some things you can consider when working on your media kit design:
  • Experiment with different fonts for headers, body text, and graphics. As a rule of thumb stick to 2-3 fonts to keep the design cohesive and easy to read.
  • Carefully select the images and graphics you use. Brands are essentially hiring you to create gorgeous content, it’s important that your media kit represents what you can offer.
  • Use images that performed well on the platform your potential brand partner is targeting.
  • Keep things cohesive. Take a step back and look at the design, do the colours compliment the images used and vice versa. For example, if you’ve used multiple fonts do they pair well together? For inspiration, you can use tools like or to explore font pairings and trending colour palettes.
  • Find a creative and aesthetically pleasing way to display data graphics.

5. Analytics

Brands want to know what they get in return when they work with you. Communicate your value by sharing analytics for the account or accounts on which you will be collaborating. Most influencers focus their attention on one or two social media platforms so only include the most relevant information.

To help brands understand how your audience engages with your content, here is some of the info they will be really interested in knowing:
  • Instagram stats – You can find a breakdown of your Instagram audience size and demographic data in the Insights section of the Instagram app.
  • Website traffic – You can find a breakdown of your website traffic via the Google Analytics dashboard. In particular, brands are interested in knowing how many site visits you get per month, where your traffic comes from (social referrals, organic search, or paid search), how many different people visit per month, how long do they stay on your site, do they browse around or just visit a single page, and what types of posts get the most traffic.
  • Youtube stats – You can find a breakdown of what your audience watched, device type, geography or location, how long they watched, date or time frame, and subscriber status in the YouTube analytics dashboard.

Don’t worry about ruining your media kit design with unattractive graphs. You can skip the charts altogether and find a creative way to display the information (like in our example below).

6. Engagement score

Your engagement score measures the percentage of your total audience who like, comment on, or share your posts. The better the engagement, the higher your value as an influencer. There are a number of free online tools that you can use to calculate your Instagram engagement score.

7. Past campaigns & collaborations

You have a huge advantage if you can prove that partnering with you leads to results. Highlight major brands or influencers that you’ve worked with and any brands you partner with on an ongoing basis. In addition, you should include any impressive metrics from past campaigns. No need to worry if you are new to partnerships. In this situation you can include a written testimonials or a shortlist with logos of brands you’ve promoted.

8. Contact details

Your contact information should be easy to find. Make sure to include your email address, phone number, and postal address, as well as your social media handles

Download your FREE Media Kit template

Create your own influencer media kit using our easy to edit Canva template. Join our mailing list to get your free influencer media kit template!
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9. Partnership opportunities

Tell brands how you can collaborate with them. Give brands enough options to choose from, but don’t include collaboration ideas you don’t enjoy doing. You might like to offer product reviews, brand mentions, social media takeovers, interviews, vlogs, giveaways, and more.

10. Pricing

Many influencers work on a gifting basis; if you’ve moved past that stage, stating your rates is optional, but highly recommended. As a result of outlining your services upfront, prospective brand partners can easily see what you are offering them and determine if you are within their budget. By doing so, you can save yourself the time of having to part ways due to costs.


Without a doubt, you need a media kit to land the brand deal of your dreams! Your media kit should introduce your brand, your audience demographics, and your personality. Now that you know what to include, check out our step-by-step process for creating a media kit.

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